Panasonic
Breadmaker
Coustina

Croustina, the new breadmaker from Panasonic offers almost endless possibilities. The innovation: It allows users to create their own individual hard-crust bread with an oval shape. Besides bread it also allows you to create cakes and jam.

For the launch of Croustina we created global campaign assets which included campaign photos, a campaign film and executions such as print and online materials as well as social media assets and a broschure.

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Branding

The new breadmaker 'Croustina' also got a new logo that fits perfectly into the campaign language. The aim was to give it an extremely handmade and human character.

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Campaign execution

The campaign was launched in print and online. Each artwork was produced with the black and white product version to fit all markets.

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Credits

Client: Panasonic Europe
Agency: SHANGHAI.BERLIN
Year: 2018
Role: Concept / Creative Lead Art & Production Lead
Director & Photographer:
Klaus Einwanger @ KME Studios
Chief Creative Officer: Stefan Karl
Executive Creative Director:
Dana Kreidt
Senior Copywriter & Concept:
Sophie Wolf
Postproduction: Twentyfour Seven