Panasonic
The new way
of cooking

We have been briefed to turn the inverter technology into a highly desirable technology and to show that microwave ovens are not only useful for defrosting and heating up food.

That's why we created a campaign that explains the inverter technology and turns the microwave ovens into a modern, desirable lifestyle product as well as set it apart from its stigmatic place as an uninspired convenience.

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Campaign execution

The campaign is used online as well as offline. On the respective product pages as featureslides but also in brochures and at the point of sale. At the point of sale we used the campaign assets to gain attention and to provide further information about the inverter technology directly at the products.

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Credits

Client: Panasonic Europe
Agency: SHANGHAI.BERLIN
Year: 2018
Role: Concept / Creative Lead Art & Production

Director: Cris Wiegandt
Postproduction & Photoprahpy:
Twentyfour Seven
Chief Creative Officer:
Stefan Karl
Executive Creative Director:
Dana Kreidt
Senior Copywriter & Concept:
Sophie Wolf
Food Stylist: Natasha Van Velzen
Producer (Film): Barbi Mlczoch @ Cosmopola