LUMIX
Generation Freedom

To promote the LUMIX G camera range we created a european campaign that is the perfect fit for urban and creative people that are always on the go and want to express their creativity without the need of professional photography skills.

The campaign appeals to everyone who has a free mind and wants to move free as well as limitless. It has been made for the Generation Freedom.

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Online

With target group specific content on social media and the microsite we focused on its interests. The Youtube Masthead that was online for one day on the german platform was equipped with an interactive camera finder tool and our main TV commercial. It reached 750.000 views in the first 24 hours.

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Credits

Client: Panasonic Europe
Agency: SHANGHAI.BERLIN
Year: 2017
Role: Concept / Creative Lead Art & Production

Director: Felix Urbauer @ doity
Photographer: Christian Brecheis
Chief Creative Officer: Stefan Karl
Executive Creative Director:
Dana Kreidt
Copy Director & Concept:
Sabrina Pascht, Michael Spilker
Sr. Art Director Digital:
Dörthe Gössler
Art Director: Stefan Kirste
Postproduction: PX Group