Volkswagen
ACTIVE
Special Models

Every year, Volkswagen releases its special models with a major campaign. In 2021, the special models were launched using the motto "ACTIVE" with a total of 14 vehicles. For this, we developed a campaign about being active and always on the move: physically as well as mentally. We produced a TVC, as well as Still Beauty & Catalog motifs for all the 14 models in Berlin and under COVID-19 conditions.

Product films
(Selected)

Credits

Client: Volkswagen
Agency: DDB Berlin / Voltage Year: 2020
Role: Concept / Art Direction & Production

Director: Paul McLean
Production: Soup Film
Photographer: Emir Haveric

Creative Director: Lars Jakschik
Senior Copywriter:
Maximilian Müller, Tim Mitreuther
Senior Art Director: Lilli Ridder
Art Director: Felix Pannach
Head of Art Buying: Isabell Rusch
Agency Producer: Jens Mecking
Postproduction: Zoot
Styling: Mafer Navas