Volkswagen
Taigo X Artists

To promote the all-new Taigo we teamed up with three young upcoming artists. Instead of creating the next classical car advertising we developed musicvideos for the artists where we integrated our product in an authentic way.

It resulted in a branded content campaign with hundreds of digital assets that are relevant for our young target audience and matches their natural interests and behaviours and offers shareable content for them.

Results: 19.6 million digital impressions in the first week. 245.000 Views & Spotify Streams in 30 days.

Credits

Client: Volkswagen
Agency: DDB Berlin / Voltage Year: 2021–2022

Director: Jens Wirtzfeld
DoP: Julian C. Steiner
Production: Represent Film
Music Management: Tracks & Fields
Photographer: David Haase

CCO: Tim Wettstein
Creative Director: Lars Jakschik
Senior Copywriter: Maximilian Müller
Senior Art Director: Lilli Ridder
Art Director: Felix Pannach
Digital Strategy: Kristina Kupper
ECD Digital: Felix Genzmer
Head of Production: Jens Mecking
BTS camera: Friedemann Budich
Main Editor: Max Paschke
2nd Editor: Fatmir Dolcii
Agency Producer: Jürgen Joppen, Milena Milic, Felix Blum
Account: Sarah Bensel, Alisa Pisu, Alina Hoefert, Albert Hornbach
Media Planing & Strategy: Julian Roberts, Anna Kandasamy